Dr. Brant Wilson, a recognized expert at marketing research and analysis, is Founder and President of Customer Value Systems, Inc. Formerly Director of Business Planning at Compaq Computer Corporation, Dr. Wilson founded Compaq’s worldwide marketing research department, expanding it to strategic planning function. In 1988, he developed the computer industry’s first electronic customer registration program at Compaq and pioneered a highly successful customer tracking system that is still used by product managers today. His targeting and segmentation strategies have helped CVS clients achieve more than four times the expected response rate on promotions, leading to dramatic profit improvements. Dr. Wilson speaks at marketing and business conferences on such topics as product strategy and positioning, brand loyalty, niche marketing, customer segmentation and profitable marketing strategies. He is also an expert moderator with strong specialized technical experience in technology, energy, financial services and other industries. Prior to working at Compaq, Dr. Wilson held senior positions with McCann-Erickson Advertising and Anheuser-Busch, Inc. the world’s leading brewer. Dr. Wilson received a B.S. from the University of Richmond, a Masters at Texas A&M University, and a Ph.D. from Washington University in St. Louis.