Conjoint/Discrete Choice – using advance survey techniques and mathematical choice models to evaluate customer and prospect reactions to a new product or service, assess pricing elasticity or determine the optimal set of feature required by the market.
Positioning – using a survey to quantitatively evaluate the optimal positioning that would describe a current or new product or service.
Segmentation – using surveys to identify clusters or customers who are alike in key ways; creates measures that can refine targeting of key products, services and messages to match demands of their respective audiences.
Customer Satisfaction/Loyalty – measuring customer satisfaction and loyalty to identify how likely customers are to be retained over time; develops indicators such as gap analysis, retention indices or other key measures, which are linked to internal measures, such as service hotline measures, complaint levels or employee satisfaction scores.