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6134 Queenswood Ln, Suite 200, Houston, TX
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Our services focus on three main areas: Focus Groups/Personal Interviews, Survey Research, and Analytics/Marketing Metrics. Within each area our team uses specific strategies to develop a customized plan to gather the information that will allow our clients to improve their return on investment and efficiently target customers with optimized products and services.

Focus Groups/Personal Interviews

Product/Service Concept Validation

Product/Service Positioning

Marketing Communications Testing

Corporate Messaging

Survey Research

Trade-Off Studies - Conjoint/Discrete Choice

Product/Service Positioning Studies

Segmentation Studies

Satisfaction/Loyalty Measurement

Analytics/Marketing Metrics

Predictive Modeling - Regression, RFM, CHAID

Program/Product ROI Metrics

Organization/Leadership Assessments