Contact Us
6134 Queenswood Ln, Suite 200, Houston, TX
Stay connected:

Targeting and ROI

Improved targeting can reduce cost and increase sales


Financial Software Company had a strong track record of upgrade campaigns but wanted to improve response rate through better understanding of customer upgrade trends

CVS Solution

Analyzed historical customer data on upgrades, identifying RFM, industry and benefit segments, then surveyed top spending customers to profile their needs


Allocated campaign mailing based on segment priority – achieved increase from 8% to 34% response rate, reducing cost of campaign by 35% for same sales revenue