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Sales Efficiency Study

Accurate communication can motive and enhance sales force effectiveness


Large Beverage Company had lagging sales of new technologies that reduced cost for restaurants and needed to better equip sales people to communicate the benefits of this technology

CVS Solution

Conducted a web survey with 82% response rate among national sales force soliciting feedback on tools and training needed to meet goals (survey was refined through internal focus groups prior to launch)


Kicked off two new training and communication programs based on survey feedback, led to 300% lift in penetration of key accounts – also created closer link between marketing and sales collateral for customer segment