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Predictive Modeling

Predictive modeling can provide clarity and precision to key studies:

  • Estimation of future results based on past/current indicators
  • Use regression, CHAID or other multivariate analyses
  • Examines likelihood of response/conversion for campaigns
  • Outcomes include sales, satisfaction, loyalty, preferences
  • Web click or attribute models to link searches to purchases
  • Segmentation studies predicting differences by segment
  • RFM models isolate best segments to target – eg. deciles
  • Product adoption models for development planning
  • Measures can be used for forecasting, demand metrics