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Positioning Research

Survey research to determine the best positioning for products and/or services:

  • Test positioning alternatives to select best fit
  • Quantify likely success of positioning strategy
  • Monadic or comparative study design
  • Phone or mail, some interactive/on-line data collection
  • Evaluate relevance, likes/dislikes, and purchase interest
  • Review uniqueness, similarity to competitors
  • Blind until concept presentation, or mockup competitors
  • Stratify by key segments or geographies