Survey research to determine the best positioning for products and/or services:
- Test positioning alternatives to select best fit
- Quantify likely success of positioning strategy
- Monadic or comparative study design
- Phone or mail, some interactive/on-line data collection
- Evaluate relevance, likes/dislikes, and purchase interest
- Review uniqueness, similarity to competitors
- Blind until concept presentation, or mockup competitors
- Stratify by key segments or geographies