Janet Rubio Franks is a pioneer in communications technology, having developed award-winning and innovative lead generation and direct marketing strategies at Dell Computer. She currently consults with Fortune 500 organizations and other innovative growth companies to develop best-in-class marketing communications and branding strategies. Ms. Rubio Franks has 25+ years of experience in marketing communications, including a significant amount of strategic branding, business strategy and executive leadership acumen. After completing her tenure at Dell, Janet founded Austin Direct Impact, a full service direct marketing agency that created innovative digital campaigns leveraging a robust contact methodology and list management business, accompanied by an inbound and outbound contact management capability. Direct Impact later became Engauge Marketing, through a merger with other agencies that provided a broad range of services. Janet has a bachelor’s degree from University of Texas at Austin.