Tamara Gooderham is a marketing research consultant and founder of TG Research, providing a range of services including quantitative market research, online surveys and report writing. Tamara worked for the survey software and research organization Snap Surveys for fifteen years at their UK headquarters. Tamara joined as their sole researcher in 1997 and left in 2012 as Head of Research Services, and led a department of 15 staff. Tamara ran Snap’s very first online projects in the late 1990s for high profile international clients. Her most recent role at Snap involved project coordination of cutting edge cross-departmental online survey projects, managing researchers, analysts and data processors and, as an integral part of the management team, actively putting business strategy into practice. Tamara has a BSc in Psychology from Newcastle University in the UK, a Masters in Behavioral Science from Hong Kong Polytechnic University and a Diploma in Market and Social Research Practice from the Market Research Society in the UK.