Mike Lotti has applied marketing principles, financial discipline, and analytical methods to solve business problems for over 30 years. Prior to starting Accretive Insights, Mike was Director, Business Research, and Vice President, Corporate Marketing, for the Eastman Kodak Company. During his tenure at Kodak, Mike held positions in marketing management, advertising management, market research, advertising research, and manufacturing in both the global and US markets. Mike retired from Kodak in 2006. Mike has an MBA in Marketing and Finance from the Simon School of Management, University of Rochester, an MA in Statistics from Western Michigan University, and PhD course work in Statistics at the University of Iowa.