For more than 20 years Greg Timpany has delved into the world of marketing, analytics and strategy. His expertise lies in the space between the structured world of IT and the creative, customer-focused needs of marketing. His thought leadership has been honed by practical application in B2B, B2C and the public sector, and his experience has been gained by working in both client-facing agency roles and within internal marketing departments for companies such as The Los Angeles Times, Guitar Center, Wilkin Guge Marketing, and currently with Global Knowledge as their in-house marketing research expert. He holds undergraduate and graduate degrees from California State University, San Bernardino. His professional affiliations include the American Marketing Association and Alpha Kappa Psi Professional Business Fraternity.