Customer Value Systems, Inc. specializes in advanced strategic research and consulting on a variety of products, services and applications. Our goal is to help clients better understand their target customers and optimize products to match customer needs.
We conduct product, segmentation and demographic population surveys, as well as more qualitative concept or positioning studies using focus groups or personal interviews. CVS also offers services that help clients test corporate and brand messaging strategies among key constituents such as customers, employees, media, industry experts or investors. We create metrics that assist clients in measuring the return on investment from marketing programs, assessing organizational leadership criteria and in prioritizing marketing investments.
CVS primarily conducts research using focus groups, face-to-face interviews, phone interviews and online or web-based studies utilizing real-time interactive or mobile technologies.